This is the second post in a series on setting up a Facebook page for business.

I have decided to investigate setting up a business page on Facebook. I wanted to see exactly how the process worked and share it with you. Today I’ll cover some advice on using Facebook for business and the first set of instructions for setting up your Facebook business page.

If you look at social media as simply a new tool, you may be better able to see how it fits into your overall marketing strategy. What did you do with your customers before social media? You listened to them, you provided them services, you made changes to your product or service line based on feedback from customers. What do you do in social media? You listen to your customers, you provide them direction to your products and services and you adjust your offerings based on feedback. If no one buys your yellow widget but they love the blue one, you may drop the yellow one from your product line. There is nothing revolutionary about that.

Pubcon is, according to their website, four days of leading edge education and networking in over 90 sessions featuring 200 expert speakers in Social Media, Affiliate Programs, Search, and SEO/SEM.