In an ongoing effort to find stories that talk about social media usage in small businesses, I follow a variety of news sources. Today I came across an article by Jennifer Youssef of the Detroit News that talks about the lag in small businesses adopting social media. She says, Although social media has become a [...]

Probably the greatest predictor of search fame is that you’re already famous. And, you can see that plumbing services does not top the year’s search terms. That’s good. How is it good? Well, the term is a lot less competitive and you have a greater chance of being found. Also, with Google increasingly putting weight on local search, your plumbing business is even more likely to be found by the people you want to find you.

So if you thought they did it (followed you on social media) because they love you, then perhaps you need to recognize the truth. They do it for your deals.

So far, Naked Pizza’s social media efforts are paying off, big time. At this moment, just one Naked Pizza exists. By summer 2010, as many as 50 franchises should be open throughout North America, according to cofounder Jeff Leach. He credits Twitter with playing a significant role in the company’s growth.