So if you thought they did it (followed you on social media) because they love you, then perhaps you need to recognize the truth. They do it for your deals.

So far, Naked Pizza’s social media efforts are paying off, big time. At this moment, just one Naked Pizza exists. By summer 2010, as many as 50 franchises should be open throughout North America, according to cofounder Jeff Leach. He credits Twitter with playing a significant role in the company’s growth.

Pubcon is, according to their website, four days of leading edge education and networking in over 90 sessions featuring 200 expert speakers in Social Media, Affiliate Programs, Search, and SEO/SEM.

Webinars and podcasts are top social media resources for business professionals, used by 69% of those who turn to social media channels for business information.