So what should you say in your Sidewiki? I suggest a general welcome message. Highlight interesting parts of the website, locations for commenting on your site or products and other ways to follow or connect with you on the web. Of course, if you have a particular brand message, be sure to include it here.

Happy Thanksgiving Day everyone. Even if you’re not in Canada, you can appreciate the fact that we have a national holiday.
Yesterday, just because I could, I went and posted a comment (positive) on the BBC website. I was surprised that I was the first. Of course, maybe no one will every read it but it [...]

Why should you care about Sidewiki? The answer is that people may be posting derogatory comments about you or your products in the Sidewiki adjacent to your website. When visitors see the yellow Sidewiki icon, they’ll look. This could help you lose business.

Okay, what if I said that your corporate website, all carefully designed, had been hijacked by spammers and negative comments? Would you believe it possible? Google Sidewiki is hog heaven for spammers and malcontents. I’m not saying that some people don’t have legitimate ‘beefs’ with companies and that Google Sidewiki can give them a voice. [...]