Archive for the 'Sidewiki' Category

Google Sidewiki – Your Site Owner’s Entry

So what should you say in your Sidewiki? I suggest a general welcome message. Highlight interesting parts of the website, locations for commenting on your site or products and other ways to follow or connect with you on the web. Of course, if you have a particular brand message, be sure to include it here.

Thursday, October 15th, 2009

Google Sidewiki – How to Claim Your Website

Happy Thanksgiving Day everyone. Even if you’re not in Canada, you can appreciate the fact that we have a national holiday. Yesterday, just because I could, I went and posted a comment (positive) on the BBC website. I was surprised that I was the first. Of course, maybe no one will every read it but [...]

Monday, October 12th, 2009

Google Sidewiki – How to Know if You’re Being Talked About

Why should you care about Sidewiki? The answer is that people may be posting derogatory comments about you or your products in the Sidewiki adjacent to your website. When visitors see the yellow Sidewiki icon, they’ll look. This could help you lose business.

Thursday, October 8th, 2009

Social Media and Sidewiki – The Sky is Falling…or is it?

Okay, what if I said that your corporate website, all carefully designed, had been hijacked by spammers and negative comments? Would you believe it possible? Google Sidewiki is hog heaven for spammers and malcontents. I’m not saying that some people don’t have legitimate ‘beefs’ with companies and that Google Sidewiki can give them a voice. [...]

Wednesday, October 7th, 2009