I’m surprised at the number of businesses that have not taken up the option to have a free local map listing on Google. Today I want to explain how to get that listing in several easy steps.

Probably the greatest predictor of search fame is that you’re already famous. And, you can see that plumbing services does not top the year’s search terms. That’s good. How is it good? Well, the term is a lot less competitive and you have a greater chance of being found. Also, with Google increasingly putting weight on local search, your plumbing business is even more likely to be found by the people you want to find you.

So if you thought they did it (followed you on social media) because they love you, then perhaps you need to recognize the truth. They do it for your deals.

How long do you wait for a page to load? How long do you hang around a site if you don’t find what you’re looking for immediately? Statistics show that people will give you approximately 20 seconds of their time. If you don’t deliver within that time, you’ve lost your chance with them.