Archive for the 'Email Marketing' Category

Social Media – the invention of the wheel or more akin to sliced bread?

If you look at social media as simply a new tool, you may be better able to see how it fits into your overall marketing strategy. What did you do with your customers before social media? You listened to them, you provided them services, you made changes to your product or service line based on feedback from customers. What do you do in social media? You listen to your customers, you provide them direction to your products and services and you adjust your offerings based on feedback. If no one buys your yellow widget but they love the blue one, you may drop the yellow one from your product line. There is nothing revolutionary about that.

Monday, November 23rd, 2009

Landing Page Optimization – the best video from

(other videos) …were also not of sufficient depth to do you much good. I decided after all to share a webinar that has Tim Ash as the primary speaker. Tim Ash, author of Landing Page Optimization, and guru of all things landing page is someone you can trust on this topic.

Wednesday, November 18th, 2009

5 Ways to Integrate Social Media in Your Marketing – a Presentation by Jason Baer

This is a Webinar Jason Baer conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC).

Wednesday, November 4th, 2009

10 Small Business Social Media Marketing Tips

10 Small Business Social Media Marketing Tips – This is the article I wish I had written. It’s an excellent article introducing basic and more advanced strategies for various social media. It’s a must read for any small business testing the value of social media.

Friday, October 30th, 2009