Five eResolutions for 2010

Welcome back valued reader. I know there are lists all over the place at this time of year. I apologize in advance for adding to them. Getting back into harness after the holidays, some ideas related to e-business came to mind that might help us get control over our social media and websites and also improve our businesses and make life easier overall.

eBusiness Resolutions for a Healthier Business in 2010

If you’re a retailer, after the busy-ness of the season, you now have a little time to reflect on your business and how you’d like to do things differently or better in 2010. If you have another type of small business, you are looking at your successes and wondering what you might do to make things even better in the coming year. If successes have been thin on the ground, then you’re looking at ways to improve. This brings me to my eResolutions.

eResolution 1: Crawl before Sprinting

Most of us have had an experience of diving in and trying to fix everything at once. How did that work for you? Right!

So start small. If you’re a retailer, consider setting up a Twitter account. You can start following other people and seeing what’s going on while you plan the next part of your strategy. You can read more about Twitter on this blog in this series of posts on Twitter strategy.

eResolution 2: Put your Website on a Diet

Unless the name of your business is, All Things to All People, then you know that you have to specialize. Does your website reflect this. The average web home page has about 80% too much stuff on it (my wild statistical generalization). Remember, people who search for you have searched for something specific. Give it to them. Statistics show that you have 2 to 3 seconds to give them what they want or they’ll leave. This is even shorter than the average window shopping experience. You can read more about this on my Landing Page posts from last fall.

eResolution 3: Make Good with Google

Google has numerous free tools to help you manage your online presence. You can access them once you have a Google Account (free). Here is a list of useful Google tools as well as posts on Google.

eResolution 4: Face up to Facebook

I suggest that you set up an account and think about how you might use your “Page”. Take a look at my articles on using Facebook to see how to get started.

eResolution 5: Make social media an integral part of your business plan

Take a look at this post; 5 Ways to Integrate Social Media in Your Marketing – a Presentation by Jason Baer. It’s worth your time.

Bonus eResolution: Consider what you might be able to do with YouTube. is one of the most visited sites on the web. Good, fun and interesting video attracts audience. It can be a good way to raise your profile. In future posts I’ll address this issue in more detail.

Here’s wishing us all a happy, healthy and prosperous new year.

I welcome your questions. Please question or comment via the “Comments/No comments” link below. If you found this article useful, please share via your networks. Thank you so much.

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