Social Media Strategies Begin with a Blog

Three Reasons Your Business Needs a Blog

You need a blog for three very important reasons. First, Google loves new material and a blog (if you keep it up of course) provides lots of new material. Two, a whole raft of Internet Search professionals list blogging as the number two way to get traffic to your website via search results. Three, the blog is the center of your social media universe. In his book, The Social Media Marketing Book, Dan Zarrella puts the blog at the center of his social media strategy diagram.

What’s a blog?

A blog is simply a website that is regularly updated with new and interesting information about your subject. The most recent news is found first on the blog and older news is lower on the page or archived. The first handful of blogs were created in the mid ’90s.

According to Wikipedia,

As of December 2007, blog search engine Technorati was tracking more than 112,000,000 blogs.

For some fun statistics on the state of the blogosphere, check out

What Should You Blog About?

As a small business owner, you most likely have a wide range of knowledge about topics related to your business. Here are some ideas.

  • News about your business. You’ve added new staff. You’ve won an award. You’ve sponsored a charity event.
  • New products. This should be a chatty piece about the new product, not a sales pitch.
  • Special events. You’re having a demonstration on how to build your own terrarium. You’re having a book signing.
  • Special offers. Have readers print a coupon or give them a special code for a discount.
  • Your thoughts on news affecting your industry.
  • Your expertise – for example – you run a building supply. How about articles on how to refinish a deck, or how to replace your bathroom taps.
  • Answers to common questions. People who come into your store or use your services have some questions. In person, you give answers. Gather some of these answers into a series of blog posts. You can build your reputation for giving added value.

How do you get a blog?

This week I propose to write a series of articles on setting up your own business blog. I’ll include lots of detailed instructions so that even if you have only average computer skills, you’ll be able to do this yourself. Tomorrow we’ll start with naming and setting up your blog.

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