Social Media Strategies, a report from The Detroit News on small businesses and social media use

In an ongoing effort to find stories that talk about social media usage in small businesses, I follow a variety of news sources. Today I came across an article by Jennifer Youssef of the Detroit News that talks about the lag in small businesses adopting social media. She says,

Although social media has become a popular way for people to communicate with friends and relatives, the technology hasn’t caught on with most small companies.

Youssef reports on a study by Citibank and GfK Roper. The report found a low percentage of small businesses are finding social media sites to be useful tools for marketing, advertising and creating more business.

There’s a bit too much hype by PR professionals but Youssef includes some stories from actual business people.

Read the complete article here; The business of social networking.

What do you think of the article? If you have any questions or comments, please connect via the “No Comments/Comments” link at the end of this post.

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