If you look at social media as simply a new tool, you may be better able to see how it fits into your overall marketing strategy. What did you do with your customers before social media? You listened to them, you provided them services, you made changes to your product or service line based on feedback from customers. What do you do in social media? You listen to your customers, you provide them direction to your products and services and you adjust your offerings based on feedback. If no one buys your yellow widget but they love the blue one, you may drop the yellow one from your product line. There is nothing revolutionary about that.

(other videos) …were also not of sufficient depth to do you much good. I decided after all to share a webinar that has Tim Ash as the primary speaker. Tim Ash, author of Landing Page Optimization, and guru of all things landing page is someone you can trust on this topic.

How long do you wait for a page to load? How long do you hang around a site if you don’t find what you’re looking for immediately? Statistics show that people will give you approximately 20 seconds of their time. If you don’t deliver within that time, you’ve lost your chance with them.

Landing Page Optimization. Never direct your ad words to your front page. Always direct it to a page that strongly correlates with what the ad offers your visitor.