New Study on Social Media Use by Business

This morning Reuters is reporting on the largest study to date of social media use by business professionals. Some highlights of the study as reported by Reuters are as follows:

— Webinars and podcasts are top social media resources for business professionals, used by 69% of those who turn to social media channels for business information.
— Facebook is the dominant social network on which consumer-focused companies maintain one or more profiles, cited by 83% of respondents versus 45% for Twitter. Business-to-business (B2B) companies, however, maintain a presence on both platforms with 77% maintaining a profile on Facebook and 73% on Twitter.

Read the full news report here.

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