This morning Reuters is reporting on the largest study to date of social media use by business professionals. Some highlights of the study as reported by Reuters are as follows:

— Webinars and podcasts are top social media resources for business professionals, used by 69% of those who turn to social media channels for business information.
— Facebook is the dominant social network on which consumer-focused companies maintain one or more profiles, cited by 83% of respondents versus 45% for Twitter. Business-to-business (B2B) companies, however, maintain a presence on both platforms with 77% maintaining a profile on Facebook and 73% on Twitter.

Read the full news report here.

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This entry was posted on Thursday, November 5th, 2009 at 10:47 am and is filed under Facebook, General, Social Media - Organizing Your Strategy, Social Media Demographics, Twitter, Types of Social Media, podcast, webinar. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.