Types of Social Media IV – Social Bookmarking

There are a number of sites that allow you to share interesting articles and websites (Social Bookmarking). You can do this on StumbleUpon (see last Thursday’s post). Today I want to talk about another Social Bookmarking site, Digg.

According to the Digg website, “Everything on Digg — from news to videos to images — is submitted by our community (that would be you). Once something is submitted, other people see it and Digg what they like best. If your submission rocks and receives enough Diggs, it is promoted to the front page for the millions of our visitors to see.”

The interface on Digg is a bit different from StumbleUpon and instead of “stumbling” over content via a “Stumble” button, you can view the top topics overall or in each category. The categories are simple: Technology, World & Business, Science, Gaming, Lifestyle, Entertainment, Sports and Offbeat. Of course, you can also search Digg for articles in various topics.

What does this mean for the small business owner? Well, if you are putting some interesting articles on your website, you might consider signing in and recommending “digging it” on Digg. The terms of use permit a certain amount of self recommendations but the use of a multiple user names to recommend is prohibited. Forget putting up pages of blatant sales propaganda. It could get you banned from Digg.

What happens when you “digg” an article from your website. Well, if others find it interesting, they “digg” it too. They might also refer to your article on their blog and on Twitter and as a result, you will get additional people coming to your site who might never have otherwise heard about you. Articles of limited interest will draw limited interest (no surprise there). Articles of general interest may very well bring a stream of people to your website.

Oh, and one other important thing-be sure to put “chicklets” on the bottom of every blog post and every page on your site to make it easy for people to “Digg” your page. See the little icons just beneath this post to see what “chicklets” are. If you use WordPress to create your blog, you can add a plugin (super easy to do) that implements these on each article on your blog or website. I’ll talk about his more in a future post.

Okay – one very last thing. If you like any of my articles, please click on the “Digg” icon in the Share and Enjoy area and post the article. Accept my appreciation in advance.

Have a great day!

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