Types of Social Media – Blogging and Microblogging

Yesterday I said that the only difference between word-of-mouth and social media was reach. Upon rereading that, I thought the statement rather simplistic. There are, of course, other differences including speed of transmission.  More about that later.

Today I want to introduce the main types of social media. There are hundreds, if not thousands of social media websites. If you’re interested, you can create your own social media site in about 10 minutes at ning.com. Of course, then you have to try and find people to visit it which is a lot more difficult than finding people to visit your Facebook page.

There are social media websites for almost every interest known to mankind. Today I’ll focus on two of the four main categories that might affect your business:

  1. Blogging – most of you have heard of blogs. Blogs (from web logs) are websites where someone like me talks about a particular subject and visitors come to learn and to comment. This website is an example of a blog. Blogs can be about a specialty subject area or about news in general. The main difference between a blog and a static website is that ‘posts’ are made regularly with new, and hopefully, interesting information. Sixteen million or 64%, of Canadians now visit blogs and even those in the 65+ demographic spend 2 days a year on blogs.
  2. Microblogging – Twitter is an example of this type of blogging. ‘Tweets’ are limited to 140 characters. The original intent may have been to share minute by minute details of one’s activities but that quickly morphed into  more practical uses (who wants to know someone’s minute by minute activities anyway?) such as announcing new ideas, services, products as well as sharing thoughts on the events of the day. Websites have sprung up to allow you to shorten links to make them more easily fit inside your tweet.  In a later post I’ll talk in more detail about how businesses are using Twitter. It has become an essential piece of any successful social media strategy.

Tomorrow I’ll continue with General Networking, Link Sharing and Video and Image Sharing.

Have a great day!

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1 Comment

  1. Dans les années 50, la boucherie Bégin était située sur la rue de la Salle, entre du Parvis (de l’Église à l’époque) et de la Chapelle. Au coin sud-est de l’intersection de la Salle et du Parvis, il y avait une épicerie Lafond. Je crois que ce commerce existe encore, mais sous un autre nom. Pour le reste, c’étaient essentiellement des immeubles à logement.

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