Social Media – How Do Business Executives See It?
Executives Cite Enhancing Customer Relations as Top Social Media Use
A new survey from Minneapolis-based Russell Herder and Ethos Business Law tells us the following:
- Enhance relationships with customers/clients – 81%
- Build company brand – 81%
- Be a viable recruitment tool – 69%
- Be a customer service tool – 64%
- Enhance employee morale – 46%
Most Popular Networks
Again, according to the study, the most popular social networks being use are:
- Facebook – 80%
- Twitter – 66%
- YouTube – 55%
- LinkedIn – 49%
- Blogs – 43%
Since the focus of this blog is explaining Social Media to business people who are not already actively involved in it, I often struggle to come up with suitable analogies for it. Here is today’s analogy – I see entering the world of social media as similar to expanding your business to a new town or city. Before you start, you look around to see what is already being done in the town. You contact people you have a connection to through friends or associates. Then you gradually network at meetings and breakfasts and luncheons to meet the local ‘movers and shakers’. You share your knowledge and information. You build a reputation for yourself. People start to call you to ask you questions and, ultimately, to see if you can provide a quote for your product or service.
Whole Foods: An Object Lesson
Speaking to my advertising class yesterday about the reputation blow to Whole Foods via social media, I said that social media is a bit like living in a small town. No sooner have you done something than everyone knows about it. On August 25th, a blogger wrote an article about how Whole Foods was doing everything right in their social media strategy.
Today, a Facebook Group dedicated to boycotting Whole Foods in protest to Whole Foods CEO John Mackey’s Wall Street Journal Op-Ed piece against a public option in health care reform has 29,674 members.
Thanks for reading and have a great weekend.
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[...] If you’re not engaged in the online conversation, you’re being left in the dark. According to a new study from Russell Herder, four out of five business executives agree that the top social media uses for business are [...]