Friday my students presented reports on research they had done into writing for the web. These are some very important basics. (Thanks to Vinicius, O, and Zinjar.)
- Limit your text to blocks of 75 words or less.
- Use imagination to expand your list of keywords to use related keywords. If you’re selling underwear for women, include things that relate to that purchase – wedding clothes, wedding undergarments, strapless bras and so on.
- Use action words to encourage movement towards purchase; for example, participate, enroll, enjoy.
- Use short sentences with only essential information.
- Don’t just link to additional pages when breaking up a long article. Break it into logical categories.
- Use the ‘inverted pyramid’. Give the most important information first, then more information, then details.
- Put your conclusion at the beginning.
- Use only one idea per paragraph.
- Leave out unrelated information.
- Use important keywords about 7 times in 200 words. Don’t overdo it.
- Keep important keywords near the beginning of your text.
- However, don’t sacrifice politeness for brevity.
- Be consistent in the tone of your writing.
- Ensure that links are relevant. Be careful of sending people out of your site. Also, if you want to retain your link value, use the “nofollow” attribute for outside links.
- Keep design and writing simple.
- Use internal subheadings to make reading easier.
- Make the page easy to read. Organize everything logically.
- Check that everything is correct.
- Have someone else check your text for accuracy and ease of understanding.
- Double check your layout in at least Internet Explorer and Firefox. Also check in Safari if you can.